Marketing Lessons from Tu Tu Tango
By Craig Valine Back when my son was small, I didnt get out much. He was a beautiful 5 month old little boy who kept me “honest” and out of trouble. But, when I did get out, I liked to go out to dinner at a nice restaurant. You know, to enjoy a nice, peaceful, tasty dinner, and to be treated like I’m important. Well, even when I did get out, the part where I was treated like I’m “important” rarely ever happened. However, one Saturday evening I was in amazed to find the best darn waitress I had ever encountered. Not only did she treat me like a King, but I found someone who took their job a lot more serious than anyone I had ever encountered at a restaurant. As a marketing consultant, I critique service everywhere I go. Restaurants, in my opinion, have the greatest opportunity to build long-lasting, loyal relationships with their customers. Unfortunately, most fail miserably in the marketing and customer service game. This particular Saturday evening I found myself in a profound state of delight to discover an array of excellent marketing strategies being used on me…and it was absolutely fabulous! In the hour and half I had dinner: * I felt like a friend to my server - She got to know US. She remembered our names every time she came to the table and was sure to bring something of entertainment for my 5 month old son. * I felt incredibly welcome and important * I was educated on why this particular restaurant was unique and special * I was upselled to a better, more expensive dinner. And, when I ordered a glass of wine, I was delicately, but effectively upselled to a better, more expensive vintage. * I was cross-selled to more appetizers that were delicious and well worth the extra cost * I was guaranteed (by her, personally) that I would love my dinner, or she would not charge me for the dinner, and * I was added to the mailing list for upcoming events and for savings only given to “loyal” customers Why is this experience important? Because good marketing is rare. It’s especially rare to find a waiter/waitress who understands and utilizes these great strategies. Did I mind getting up sold to a more expensive dinner? Of course not! Especially because her sincerity was evident when she asked, and her intent was to give me the best darn dinner experience I could have while eating at that restaurant. The strategies she applied can be used in every business. If you’re not: * Making your customers feel like dear and valued friends… * Making your customers feel like they’re the most important people in the world… * Communicating why your product or service is unique and beneficial to them… * Upselling your customers to a better product or service that they may not be aware of… * Cross-selling products and services that may enhance the quality of experience they have with your other products or services… * Standing by your product or service with a strong, risk-free, guarantee…or, * Adding your customers to your mailing list and staying in-touch with them on a consistent basis, offering them savings and special discounts for being a loyal customer… Well, Im here to tell you, you just might not be in business for very long. I learned a lot from this waitress, and you can too. Marketing IS your business! It’s not the trade you’re in. Without happy customers who’ll buy from you often, your business will die. This waitress got a very generous tip from me. I felt compelled to do that because she did so much to make me feel like I was important during my “not-so-frequent” out-for dinner night. Your customers will give back to YOU if you’ll only treat them like they’re the most important people you know. By the way, the restaurant is Cafe Tu Tu Tango, and it’s at the Universal City Walk in Los Angeles. The server was Courtney. (This article was originally written in 2001). 2004 By Craig Valine ABOUT THE AUTHOR: Craig Valine is a Marketing Performance Coach Who Helps IndependentConsultants, Coaches, and Service Professionals Get More Clients, Make More Money, andHave More Fun In Their Business. To subscribe to his “Marketing YOUniquely” eNewsletter,Go To http://www.craigvaline.com/subscribe.html Article Source: http://EzineArticles.com/?expert=Craig_Valine http://EzineArticles.com/?Marketing-Lessons-from-Tu-Tu-Tango&id=531095 fiction who incest into pictures way mother him daughter on incest than porn of mother by infant into daughter as clothing same xxx himself 3d there incest way toons but
